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SEO and Website Analyst, Denver

SEO and Website Analyst, Denver

Brilliant Earth is one of the fastest growing ecommerce jewelers in the world, and the leader in ethical origin fine jewelry. Founded in 2005, we have been featured in Newsweek, Glamour, the Today Show, and Martha Stewart among many other media outlets. We are a team of dedicated individuals with a common goal of creating a more sustainable, transparent, and compassionate jewelry industry. 

We are searching for bright and passionate people who are excited to make an impact from day one and grow with the company to take on greater responsibility over time.  We are collaborative, hard-working team players that welcome challenges and rise to any occasion.  Our open workspace in the heart of Cherry Creek encourages conversation and collaboration.  From cross-departmental meetings to frequent happy hours, Brilliant Earth team members bring a top notch attitude and a willingness to help each other grow. 

Everyone at Brilliant Earth has a voice – we want to hear yours! If you are interested in growing with Brilliant Earth, send us a resume and cover letter letting us know why you are interested in joining our mission and our team. Please include a sentence about your favorite shape of diamond.

Position Overview:

We are seeking a bright, motivated SEO and Website Analyst with an analytical mindset and excellent attention to detail to join our Marketing Department and drive organic traffic growth. This analyst will manage search engine optimization programs critical to Brilliant Earth's success, including on-page optimization, technical SEO, and content marketing. You will be responsible for the planning, implementing, analyzing, reporting, and optimization of organic search campaigns.

You will also assist with defining key website metrics that measure the user experience and journey and optimize the website experience.

Key responsibilities include: 

  • Analyze current rankings and SEO performance, perform keyword research, and conduct competitor research to optimize existing content and identify new opportunities to grow organic traffic.
  • Manage on-page optimization, including meta information and page content to optimize existing content and identify new opportunities.
  • Manage and monitor technical SEO aspects, including site speed, mobile usability, 404 errors, 301 redirects, and index status. 
  • Develop content marketing strategies to earn high domain authority backlinks and social shares. Provide outreach to relevant sites and link reclamation.
  • Define key metrics and manage regular SEO reporting to evaluate performance and identify new opportunities.
  • Stay up-to-date on current SEO news and emerging trends to inform our strategy.
  • Conduct website analytics and reporting to inform business decisions.

Specific qualifications include:

  • 2+ years of experience creating and executing SEO campaigns, preferably for ecommerce sites
  • Experience with Google Analytics, Google Search Console, and SEO tools such as Moz and Screaming Frog
  • Excellent analytical, quantitative, and prioritization skills
  • Excellent written and verbal communication skills
  • Highly organized with focus on owning a project through all stages of execution
  • Ability to think critically and adapt quickly in a flexible environment
  • Results oriented while working against aggressive deadlines
  • Exceptional attention to detail
  • Computer skills, including strong Excel skills
  • Entrepreneurial attitude/self-starter
  • Interest in socially and environmentally responsible organizations and products
  • BA degree or equivalent


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