Conversion Rate Optimization Manager

Conversion Rate Optimization Manager 

About the Role 

Brilliant Earth is seeking a data-driven Conversion Optimization Strategist/Manager to lead our site optimization initiatives and drive measurable improvements in customer engagement and conversion. In this role, you'll own our A/B testing program, optimize the customer journey through strategic content and merchandising decisions, and translate insights into action across our digital experience. 

What You'll Do 

Conversion Rate Optimization & Testing 

• Design, implement, and analyze A/B and multivariate tests across the site to improve CTR, down-funnel metrics, and conversion rates 

• Develop comprehensive testing roadmaps based on data analysis, user behavior insights, and business priorities 

• Partner with cross-functional teams (UX, engineering, marketing, product) to execute tests and implement winning variations 

• Monitor and report on test performance, providing actionable insights and recommendations to stakeholders 

• Build and maintain a testing calendar that balances quick wins with longer-term strategic experiments 

• Collaborate with brand, retail, and merchandising to strategize and execute cross functional initiatives across the site experience 

Visual Merchandising & Site Optimization 

• Optimize product listing page (PLP) experiences including product sort algorithms, filter functionality, and navigation structure, product badging strategy and product recommendations across all digital properties 

• Leverage merchandising tools and platforms to enhance product discoverability and drive conversion 

• Analyze customer behavior patterns to inform merchandising strategies and product placement decisions 

• Collaborate with product and merchandising teams to ensure optimal product mix and presentation 

• Continuously refine site navigation and information architecture based on performance data 

• Use personalization across the digital experience to further optimize the shopping journey 

• Define and test conversion levers including but not limited to product badging, company initiatives, urgency messaging, etc. 

Analytics & Insights 

• Define and track KPIs related to conversion, engagement, and customer journey metrics 

• Build dashboards and reporting frameworks in partnership with Insights and Analytics team to measure impact and communicate results 

• Identify optimization opportunities through analysis of user behavior, funnel performance, and site analytics 

• Conduct competitive analysis and industry research to identify best practices and emerging trends 

What You Bring 

Required: 

• 4+ years of experience in conversion rate optimization or digital merchandising 

• Proven track record of driving measurable improvements in conversion rates and site performance 

• Strong expertise with A/B testing platforms (e.g., Dynamic Yield, VWO, Google Optimize, or similar) 

• Experience with visual merchandising tools (Algolia, Searchspring, etc.) 

• Experience with analytics tools (Google Analytics, Adobe Analytics, or similar) 

• Deep understanding of e-commerce metrics, customer journey optimization, and online merchandising principles 

• Proficiency in visual merchandising platforms and PLP optimization tools 

• Strong analytical skills with ability to translate data into actionable strategies 

• Excellent project management skills and ability to manage multiple tests simultaneously 

• Clear communicator who can present complex findings to diverse audiences 

• Ability to leverage AI tools to improve operational efficiency 

Preferred: 

• Experience in luxury or jewelry industry a plus 

• Familiarity with personalization and recommendation engines 

• Basic HTML/CSS knowledge or technical aptitude 

• Experience with heatmapping and session replay tools (Hotjar, ContentSquare, etc.) 

• Background in UX research or user testing methodologies 

• SQL or data analysis skills 

Application Deadline: January 23, 2026

What We Offer

• Career Growth. We want to see you sparkle! Through regular 1-1’s with your manager, a variety of training opportunities, and an annual 360 review process for all employees, our leaders are dedicated to creating clear pathways for growth. Ask the hiring team for more information on how Brilliant Earth creates a culture of collaboration and growth during your interview conversations! 
• Diverse, mission-minded team. We were founded to cultivate a more transparent, sustainable, compassionate, & inclusive jewelry industry. Learn more about our impact and team diversity Here! 
• Lifestyle Spending Account. At Brilliant Earth, we're committed to your well-being. Enjoy company reimbursements for eligible wellness expenses, such as gym memberships, massage, counseling, and more! 
• Continued Education. Company-sponsored learning in leadership, professional skills, diversity & inclusion, and access to tuition reimbursement for role-specific trainings.  
• Employee Discounts. As an employee at Brilliant Earth, you’ll receive a generous discount on our jewelry.  
• Mental Wellness Perks. We offer access to mental health resources, such as self-care apps and seminars. Our Employee Assistance program offers 24/7 access to counseling! 
• Giving Back and Volunteer Opportunities. In addition to our giving back programs, our teams support local initiatives and spend time together by volunteering.  
• Medical, Dental, and Vision. We offer multiple plans to choose from, including a $0 monthly premium option for employee health insurance and employer HSA contributions. Insurance kicks in on the first day of your 2nd month! 
• 401k match. We know that saving for the future is important. That's why we offer a generous 401k match.  
• Open PTO Policy. We know it’s important to recharge and relax. 
• Parental Leave. We aim to support our growing families. Employees can utilize our paid parental leave to bond and care for their new additions.  
• Disability and Life insurance. 100% employer-paid.  
• Pre-Tax Commuter Benefits.  

More About Us

At Brilliant Earth, our mission is to cultivate a more transparent, sustainable, compassionate, & inclusive jewelry industry. We believe in creating jewelry you can feel good about wearing, without ever compromising between quality and conscience. We are hard-working team players that welcome challenges and rise to any occasion. Our community of collaboration, respect and encouragement is fostered by frequent team events, cross-departmental meetings and celebrating our wins, big and small. As one of the fastest growing e-commerce jewelers in the world, we're searching for bright and passionate people who are excited to make an impact from day one and grow with the company to take on greater responsibility over time.

Brilliant Earth recognizes the value of diversity and inclusion on our team, as we work together to reinvent fine jewelry in a thoughtful and modern way. At Brilliant Earth, we celebrate each other – our successes, the lessons along the way, and the unique perspectives each individual brings to our team. It is our intent to maintain a work environment and hiring process which is free of harassment or discrimination because of sex, race, religion, color, national origin, physical or mental disability, genetic information, marital status, age, sexual orientation, gender identity, military service, veteran status, or any other status protected by Federal, State or local laws. We are committed to complying with all Federal, State and local laws providing Equal Employment Opportunities, and all other employment laws and regulations.

If you need assistance or reasonable accommodation completing an application or at any stage of the interview process, please reach out to us at accommodations@brilliantearth.com.