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SEO Specialist, Online Product Marketing

SEO Specialist, Online Product Marketing - Brilliant Earth

Brilliant Earth is one of the fastest growing ecommerce jewelers in the world, and the leader in ethical origin fine jewelry. Founded in 2005, we have been featured in Newsweek, Glamour, the Today Show, and Martha Stewart among many other media outlets. We are a team of dedicated individuals with a common goal of creating a more sustainable, transparent, and compassionate jewelry industry.

We are searching for bright and passionate people who are excited to make an impact from day one and grow with the company to take on greater responsibility over time.  We are collaborative, hard-working team players that welcome challenges and rise to any occasion.  Our open workspaces encourage conversation and collaboration.  From cross-departmental meetings to frequent team building events, Brilliant Earth team members bring a top-notch attitude and a willingness to help each other grow. For more insight into our work environment and culture, and to hear from our employees, check out our profile on the Muse! 

Everyone at Brilliant Earth has a voice – we want to hear yours! If you are interested in growing with Brilliant Earth, send us a resume and cover letter letting us know why you are interested in joining our mission and our team. Please include a sentence about your favorite shape of diamond.

Position Overview:

We are seeking a bright, motivated SEO Specialist focused on Online Product Marketing. You will own our SEO strategy, including developing, building and executing our tactics to grow organic traffic.  You will build an SEO product roadmap that continues to drive our organic traffic growth. You will also serve as the liaison and lead the business requirements for third-party partnerships. Furthermore, this person will possess a passion for data, cross-functional collaboration, and a dedicated desire to promote ethical and sustainable products. This position can be located in, or in the area of our Denver, CO, West Hollywood, CA, or San Francisco, CA locations. 

Key responsibilities include:

  • Own the performance and growth of the SEO channel; driving traffic, customer acquisition, and revenue, both on-site and off-site
  • Partner with the brand, PR, and content teams to drive SEO initiatives in-line with their respective objectives
  • Build and prioritize the SEO product roadmap based on estimated opportunity and level of effort
  • Build and execute SEO elements into every product initiative
  • Work closely with partners to lead and execute business requirements for third-party integrations as well as identify areas of opportunity for optimization and improvement.
  • Work closely with development team to write user stories and requirements and oversee the implementation and QA of new content and functionality of the site.
  • Ensure a consistent and seamless cross-device experience.

Specific qualifications include:

  • 3 – 5 years product marketing or product management and SEO experience (preferably in consumer-focused websites)
  • Proven SEO experience building inbound organic search traffic and improving SERPs
  • Knowledge of ranking factors and search engine algorithms
  • In-depth experience with search and web analytics tools (e.g. GA, SEMrush)
  • Effective problem-solver with proven experience working across an organization to get things done
  • Adept at cutting through an onslaught of requests to assess business impact and drive prioritization towards results
  • Exceptional attention to detail
  • Demonstrated ability to work with Web development teams
  • Ability to think critically and adapt quickly in a flexible environment
  • Highly organized with focus on owning a project through all stages of execution
  • Ability to work individually and as a team player to execute projects
  • Excellent written and verbal communications
  • Entrepreneurial attitude/self-starter
  • Interest in socially and environmentally responsible organizations and products
  • BA degree or equivalent

Brilliant Earth offers a competitive benefits package. As a full-time Brilliant Earth employee, you can choose to enroll in medical, dental and vision insurance plans, 401k plan, and commuter benefits. We offer maternity and paternity leave, an open PTO policy, and an employee discount on our products. 

Brilliant Earth is committed to the principles of Equal Employment. We are committed to complying with all Federal, State and local laws providing Equal Employment Opportunities, and all other employment laws and regulations. It is our intent to maintain a work environment and hiring process which is free of harassment or discrimination because of sex, race, religion, color, national origin, physical or mental disability, genetic information, marital status, age, sexual orientation, gender identity, military service, veteran status, or any other status protected by Federal, State or local laws.

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